Gatsby and his mask Essay Example | Topics and Well Written Essays - 1000 words

Gatsby and his mask - Essay Example We may not want to admit it but we are different in one way or another at times. We could be the obedient and hardworking son or daughter to our parents, the witty or adventurous person with our friends, or the caring and understanding individual in a romantic relationship. James Gatz realized after desperately losing his greatest love to someone well-off with a notable pedigree that he needed to be someone else, someone other than himself. He wanted to be accepted by Daisy Fay and to be taken seriously as someone worthy to be her better half. Someone better than whom he truly is in the name of the famous (or rather infamous) Jay Gatsby. It had been necessary for him to put on a mask and carry on an alternate reality just to be able to move in the same circles as her. These efforts are all in the plot to gain Daisy’s attention as he became fixated to the idea of a life he was supposed to live with her. Nick was a pawn in all of the games that he played and their first extensiv e personal conversation revealed the flaws in the lies that Gatsby has weaved to convince people of his affluence. He had been seemingly consistent in his stories but Nick had been a good judge of character in taking things with a grain of salt and relating to the reader that Gatsby was by no means a great man but there is always more to his stories and the truth reveals itself almost anti-climactically in the end. Their meeting that morning in July revealed more to Gatsby and how the audience starts to perceive him as a character. There had been plenty of gossips and assumptions as to who the man who threw extravagant parties is and as to where he came from. In this scene Gatsby himself seem to divulge more about himself. But just like Nick the reader has to read between the lines and comprehend the context accordingly. The car parked in front of Nick’s door and he jumped right in, much like the heightened anticipation the reader has into wanting to know more about this man in order to understand him. Lurching forward and not caring whatever comes next so long as the enigma somehow reveals himself more. Gatsby starts off the conversation too fittingly by asking â€Å"What’s your opinion of me, anyhow?† (Fitzgerald 70). This signifies the persona’s great regard for what people think of him. He is careful to form a perception in people’s minds of who he is and he wants them to regard him in high esteem. This question consequently took Nick for quite a surprise though it did not entirely rattle him as he knew that Gatsby must also be aware of the ideas floating around about him. Then Gatsby went on to tell about his past. That he was the son of a wealthy family from the Midwest, San Francisco to be exact and that his entire family had died already. This led him to a journey in different parts of the world and then off to war where he claimed he intended to die. These stories complete with embellishments in how he tells his stor ies and complete with evidence through articles such as a medal of valor and a photograph from Oxford with his contemporaries. Nick took this all with some sense of doubt realizing what Jordan first found to be insincerities. â€Å"He hurried the phrase ‘educated at Oxford,’ or swallowed it or choked on it as though it had bothered him before. And with this doubt his whole statement fell to pieces and I wondered if there wasn’t something a little sinister about him after all† (ibid). The study in the syntax and the intonation of Gatsby gives a deeper understanding on what Nick had established early on in his narration, that he is a good judge of character by not forthrightly concluding on their personalities and trying to understand where they are coming from. This is something which is almost

Advertising, Sales Promotion or Public Relations Term Paper

Advertising, Sales Promotion or Public Relations - Term Paper Example It is thus important to examine the interaction of these elements and how a company can make a successful marketing strategy by interconnecting the different elements of promotion and marketing. This paper will analyze the significance of advertising, sales promotion and public relations and their role in allowing companies to achieve their organizational goals. Advertising, Sales Promotion and Public Relations Advertising is understood as different forms of paid promotion and communication strategies for products and services. Sales promotion is a marketing tool that is used to increase sale of goods and services in the short term. While advertising focuses on creating a reason for consumers to make purchases, promotion focuses on creating incentives so that consumers make purchases. The incentives for consumers could be in the form of samples, free trial offers, gift coupons and demonstration of products by company representatives. Sales promotion activities are carried out to attr act new customers, give rewards to current customers or to enhance consumption by infrequent users. Sales promotion uses strategies to target customers that are prone to switch brands and these activities are selected in keeping with the over all marketing objectivities of the firm. The selection process of promotional tools considers competitive responses, budget, target audience and the tool’s objective. ... Advertising, sales promotion and public relations play crucial roles in assisting firms to achieve their marketing goals. Advertising is very important for firms in communicating with customers in different ways. Impersonal communication is done through promotions and point of sale practices while personal communication is done through direct person to person contact. Assuming that a buyer is impacted by four sources of information such as media, sales calls, exhibitions and direct mail, it implies that several people in the firm are engaged in influencing purchases. Sales people are not able to come in contact with all people that impact sales decisions but firms get information from different sources. The buying process is considered to be quite complex as there is a great deal of commercial uncertainty relative to the purchase outcomes. Specifications have to be drawn in regard to characteristics of design and processes relating to operating conditions, size, weight, performance e tc. Potential suppliers will provide product details and evaluation plans, and after trials by the firm, the supplier will be selected. Advertisement Goals The uniqueness of any product is determined by its complexity and the commercial uncertainty relative to its purchase outcome. It was believed for several years that advertising is a simple process whereby the firm simply advertised and customers took note of the message and made decisions accordingly in keeping with their aspirations and needs. However, the process is very exhaustive, in that before any objectives can be set for advertising, the firm has to take decisions about advertising